I first heard about Books Butterfly a couple months ago on Readers in the Know (an excellent site for authors; it has a handy chart showing dozens of different book promotion sites and what they offer). I was looking for new places to promote my books, and I hadn’t heard of Books Butterfly before. I searched online and found very little about it apart from their own website and one conversation on Kboards. But the little I heard was good, so I decided to give it a try.
Books Butterfly offers several different packages for authors. They are unique in that they guarantee a certain number of downloads, depending on which package you buy. I decided to try the “pure gold” package, shown at right. It cost $50, and naturally I was worried that it wouldn’t end up being worth it. After all, that’s a lot of money to pay just to get a thousand people to download a free copy of my book! Books Butterfly promises that if you don’t end up getting that many downloads, they will refund a percentage of your money based on the percentage of the promised downloads you didn’t get. So from that perspective, I was confident I would get what I was paying for. But what I was really wondering was whether all those free downloads and the increased exposure would lead to enough actual sales to make it worth the expense.
Anyway, I decided to go for it. I filled out the form on their site and received an email response less than an hour later. I’ve been quite pleased with Books Butterfly’s customer service and correspondence, so I’m going to include some of the text from our emails back and forth for you to see. The guy who I corresponded with was Abhishek Singh.
Hi Annie
thanks for writing in.
A) Your book meets our acceptance criteria. We’ll be glad to run it. It looks lovely and the reviews are among the strongest I’ve seen in Fantasy.
B) We’ve sent you an invoice. It’s Pure Gold Slot. $50 for 1000+ Free Book Downloads. Downloads will be on Date of Promotion and Next Day.
We estimate free book downloads range to be: 800 to 1,500.
C) Please see terms below.
D) Slot will not be run until invoice is paid.
E) For Free Books, please let us know if the book is permanent free or was permanent free in the past.
F) There is a prorated refund. Refund is required in less than 5% of free book promotion slots. Please see terms below.
G) Refund does not apply if you are running promotions with other sites. We can only guarantee our own performance – we cannot and do not guarantee results for you if you are running with multiple sites.
We still guarantee 1000+ downloads. However, we cannot and do not guarantee performance of other sites.
******* Terms & Clarifications
Please read the following to get a clear understanding of what happens when we run your book.
*Terms & Details
1) We’ll run your book 2 days in a row.
Dates would be: May 22nd, 23rd.
You’ll get additional sales on 3 days.
Dates of Promotion: 22nd, 23rd.
Date after Promotion: 24th.
IN this case Sales will be 40-50% on Day 1, 40-50% on Day 2, 10% on Day 3.
3) There is a prorated refund for all fixed price slots.
Example: If you buy a Platinum 100 Slot ($100 for 100+ Sales) and get only 75 sales, we’ll refund $25.
Example: If you buy a Pure Platinum Slot ($100 for 2,000+ Downloads) and get only 1,500 free book downloads, we’ll refund $25.
4) Refund does not apply if you misrepresent your book’s sales history. In addition, there is no refund if you don’t disclose a free book is a permanent free book before slot is run. In addition, there is no refund if you don’t disclose that a paid book has been free, or at a cheaper price, in the last 12 months before date of promotion.
5) Refund does not apply if you are running with multiple promotion sites. We can only guarantee our own performance, not that of other sites.
6) We do not track sales or downloads. Free book downloads can’t be tracked. For sales we don’t use Amazon Associate tag so there is no way to track sales. You’ll have to check your KDP Stats. You can also ask us for expected range of downloads and purchase a book promotion slot based on that.
7) Please also read the Terms of Service included in the Invoice and on the Website. Using our service for book promotions constitutes acceptance of terms.
8) For purposes of the Prorated Refund, average sales during the last stretch when you were running no promotions is counted as the baseline. You can choose a 7 day stretch or a month stretch. However, it cannot be a stretch during which you ran a big promotion like Bookbub or ENT. It must be a normal stretch with no promotions. It is your responsibility to let us know if your book gets big sales spikes of 50-100 sales periodically because your mother’s cousin tweeted it or your dog instagramm’ed it.
9) Thanks for getting so far. 98% of authors are great. Unfortunately, there are a small 2% who try to game the system, and try to get refunds illegally. Hence the terms listed above. If you’re in the good 98% of authors, we’ll do whatever it takes to make you have a great promotion with results backed up with a prorated refund.
As you can see, some of what they said was redundant (that was the case on their website as well), but it all made sense. I received the invoice separately and paid it, then replied and said that I understood and agreed to their terms. After a couple more emails back and forth clarifying some of the details, I thought of something else and sent Abhishek this note:
I thought of two more details that might be useful to know for this promotion. My book, Prince of Malorn, is listed as Book III in the series, but the books can be read in any order, and each one can stand on its own. If there’s a way you can mention that in the promotion, it might encourage more people to buy it. Also, another book in the series (Annals of Alasia: The Collected Interviews) is permafree. It has been for a few months now, so I know it’s not eligible for one of your regular promotions. But another author mentioned on Kboards that you once listed their permafree novel along with a different one in the same series that they had paid to promote, and it led to increased sales of the other one. I’m not sure if you would want to consider doing something like that in this case, and I understand if not, but I thought I’d mention it just in case. The link to the permafree one (for Amazon’s stores in any country) is http://smarturl.it/AlasiaInterviews.
I was quite pleased when Abhishek wrote back and said:
1) It’s still eligible for our regular promotions. Peramfrees are fine. There’s no time restriction. However, let me just run it for you for free. It’s a novella so it might get just 200-500 downloads.
Wow, they would run it for free along with the other one! If that isn’t great service, what is?!
Well, I had my promotion this past weekend. Prince of Malorn was free from Friday to Sunday, with The Collected Interviews of course being permafree. Here are my results, including the number of downloads I got on other books. (All are in the same series except The Collar and the Cavvarach.)
# of Downloads:
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Prince of Malorn (free)
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P of M (paid)
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The Collected Interviews (free)
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TCI (paid)
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In the Enemy’s Service (paid)
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Prince of Alasia (paid)
|
The Collar & the Cavvarach (paid)
|
Borrows through KU/KOLL from all books
|
Friday 5/22
|
377
|
0
|
160
|
1
|
5
|
1
|
1
|
0
|
Saturday 5/23
|
275
|
0
|
148
|
1
|
1
|
0
|
1
|
2
|
Sunday 5/24
|
137
|
0
|
47
|
1
|
4
|
2
|
2
|
0
|
5/25-5/28
|
4
|
1
|
39
|
0
|
0
|
1
|
2
|
4
|
total:
|
793
|
1
|
394
|
3
|
10
|
4
|
6
|
3
|
Sadly, my usual numbers (when I’m not doing any kind of special promotion) are usually just one or two sales or borrows a day from all my books put together. 🙁 So this shows you there was definitely a difference!
I was surprised and puzzled about a couple of things. The first was that I actually got some paid sales on my permafree book! How did that work? But I realized that it’s actually only free in Amazon’s US, Canada, and Netherlands stores (and possibly the UK – I couldn’t get pricing info there to show up for me). So, people must have bought it from other countries, which had never happened before with that book. The second surprising thing was that somehow there were some free downloads of Prince of Malorn even after the 24th, and I know I set it to go back up to the normal price ($3.99) on the 25th. Probably it had something to do with the fact that I live in Taiwan, and I’m not sure what timezone my KDP report uses, or whether it depends on the timezone customers are in.
Anyway, as you can see, I did not get a thousand downloads of PofM, but I did get over a thousand on the two free books put together. Since the Books Butterfly folks were running TCI for me for free, it would have seemed ungrateful not to include that in the total number and instead ask for some of my money back.
Deciding not to claim any money back, I emailed Abhishek to share my results and thank him. Here’s his reply:
Annie, really glad we could get you those downloads.
I was a bit aggressive with your book because the reviews were brilliant. Normally I would only have done Pure Silver ($25 for 500+ downloads). So really glad to see total downloads were 1,142. Thank you for being gracious and including the downloads of the free novella.
And also happy to hear you got sales of the other books in the series and some borrows.
My only regret is that I did not make much profit from this, but I did get lots of downloads, and hopefully they will eventually result in reviews and more paid sales of my other books, especially the ones in that series. So far I have been seeing residual effects in terms of slightly-higher-than-usual sales and borrows numbers, so that’s been nice. And I did make about $30 on the three days of the promotion, with about another $20 since then, so I’m coming out even.
Will I use Books Butterfly again? Honestly, I don’t think so. It was a pretty good experience, but by comparison, the last time I promoted a free book (In the Enemy’s Service) with Ereader News Today, it only cost me $20 and I got 1,849 free downloads and 18 paid ones in the first two days of my promotion. But I’m not sorry I tried Books Butterfly this time. It was worth finding out how it would go, and honestly, fantasy never sells as well as certain other genres. If you’ve written a romance or a mystery, it may do far better with them than my books did.
Have you tried Books Butterfly? Feel free to tell us about it in the comments. I would love to hear how your experience compares!
Verona is a bottom feeder. She is the one mer in her clan who is considered the ugliest and least intelligent. Growing up with the constant bullying and abuse wasn’t the worst of what her kind had in store for her. At seventeen years old, she must now endure “The Reckoning.” The scales will measure her worth to her clan. Will she endure thirty days as a land-walker to gather information and knowledge to appease her clan and return a valued member? Will she wait three years, until she is twenty, and find a mer of her kind to accept her and marry her? Or will she suffer exile for the rest of her life?
EXCERPT
TO KEEP FROM SCREAMING, I bite hard on my lip. The copper mixture of blood and saltwater mingles on my tongue. Mer claws rake against my back. The barnacles on the post to which I’m tied stab me in the chest. Pain sets my body on fire. Everything burns. I squeeze my eyes shut tight and keep my silence. “Ugly.” “Repugnant.” “Unsightly.” “Ignorant.” “Bottom Feeder.” Each word cuts as deep in my flesh as the physical wounds my clan inflicts. It can’t last long. I can endure this. As soon as the sharks catch scent of my blood they will come, and the Mer will scatter. The world spins around me like a whirlpool. My breaths come quick and shallow, my heart pounds faster in my ears. Each second is an eternity, until I realize fresh wounds are not adding to the burning in my skin. The elder’s sharp tongue whispers in my ear. “Now you will be measured.” My wrists fall free of the post as he cuts the ties. Exile. My Reckoning has begun.
Pauline Creeden is an award-winning author, horse trainer, and overall book ninja. She becomes the main character in each of her stories, and because she has ADD, she will get bored if she pretends to be one person for too long. Her debut novel, Sanctuary, won 1st Place Christian YA Title 2013 Dante Rosetti Award and 2014 Gold Award for First Place YA Horror Novel.
Stalker Links: Website: http://paulinecreeden.com Facebook: http://facebook.com/PaulineCreeden Twitter: http://twitter.com/P_Creeden Instagram: https://instagram.com/paulinecreeden/
Where authors unite to raise funds for Operation Underground Railroad (O.U.R.), a nonprofit that organizes undercover operations to free many of the 2 million children being trafficked as sex slaves around the world.
[youtube https://www.youtube.com/watch?v=kFJCC6wYkP0]
Ebooks
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Softcover
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First, please let me introduce you to the stories included in the compilation:
Summer Hearts: 6 Summer Tales of Sweet Romance
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In the summer of 1905, Lizzy Gordon’s father dismisses her desires to be a doctor, demanding she become a teacher—a profession which does not allow women to marry.
Teacher Brent Pierce is dedicated to expanding young minds, but circumstances are forcing him to take over the family farm.
Before the summer is over Lizzy and Brent will be forced to make hard decisions. Can they find the courage to each stand up for themselves and still be together?
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Debbie Lee
Debby Lee was raised in the cozy little town of Toledo, Washington. She has been writing since she was a small child and has written several novels, but never forgets home.
The Northwest Christian Writers Association and Romance Writers of America are two organizations Debby enjoys being a part of. Publications, thus far, include a series of short stories titled The Butterfly Fairytales Collection, and a novella with Barbour Publishing.
As a self-professed nature lover, and an avid listener to 1960s folk music, Debby can’t help but feel like a hippie child who wasn’t born soon enough to attend Woodstock. She wishes she could run barefoot all year long, but often does anyway in grass and on beaches in her hamlet that is the cold and rainy southwest Washington.
During the football season, Debby cheers on the Seattle Seahawks along with legions of other devoted fans. She’s also filled with wanderlust and dreams of visiting Denmark, Italy, and Morocco some day.
Lisa Watson
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Her latest story is a Sweet Romance. A Summer of Stars, is one of the novellas in the Summer Hearts Compilation. This exciting new collection featuring five additional authors, and their sweet, beach-themed romances, will be released May 2015.
Lisa works at a technology consulting firm, is the co-publicist for RT BookReview Magazine’s annual RT Booklovers Conventions, and host for Reader’s Entertainment Radio show.
Married for nineteen years, with two teenagers, and a Maltipoo, Brinkley, Lisa lives outside Raleigh, NC and is avidly working on a sweet romance, and her next series.
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At the age of six, she became a reading machine. Devouring everything she could possibly get her hands on. In high school she almost failed English three times because of her detest for writing book reports. Today, Sarah writes whatever stories haunt her dreams, and struggles to focus on one idea at a time. When she isn’t enjoying time with her family, or writing, you will find her nose stuck in a book, or out walking and enjoying the sunshine.
Drowning Sandy is her debut novella!
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Links to find out what is coming next:
Carol Malone
Award-winning author Carol Malone has successfully combined her three passions – romance, sports, and writing in her two highly-rated books, Fight Card Romance: Ladies Night, and Ladies Night Christmas sequel. She was the first woman to write a romance for the all-male dominated genre. Carol invites her readers to scramble into a front row seat for a thrill-ride of suspense, sports, and romance. If not hammering out new tales, Carol’s loves reading, sports, and hanging with her author husband on the coast of California.
Website
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Compiled by R M Alexander
RM Alexander is an author of clean romances that are sometimes contemporary, sometimes paranormal or suspense, but are always ruled by the heart of true romance.
With characters who look for love in the wrong places and are victims or the worse kinds of betrayal while fighting for what they want and believe in, RM’s novels promise a good read with unexpected twists and turns.
When she’s not writing, RM is spending time with her husband and two small children in Michigan. She loves to travel, especially to Walt Disney World, and can often be found on Twitter or Facebook chatting with other authors and readers.
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Has anything in your actual life inspired the locations, cultures, etc. in your book?
Where, and in what formats, can we purchase your book?